SMEs are classified as market
leader for handmade products in Indonesia the Market 100% is to meet the demand
of foreign markets. Market directly without intermediaries (buyers come and
order products on the spot). Existing communication tools to use to the
relationship between the production line ordering raw materials, warehouse.
Virtual catalog (e-commerce) uses as a tool to communicate visually. Preview
selling price of a simple product (a type of dining chair) of around $ 30 U.S
per unit (dollars), selling direct negotiations by owner met with the buyer.
The process of using a freight forwading of export shipments of ships (EMKL).
Dominant target market is the United State (U.S), Germany, France, Canada and
thw Netherlands. On market demand, they want a settlement without using
chemicals (duco, melamine).
